How Afrobeats movement began in Nigeria

Nigerian music producer and executive, Kehinde ‘Kenny’ Ogungbe, in an interview with PREMIUM TIMES at the Naija Star Search auditions on Friday in Lagos, traced the origin of the Afrobeats movement in Nigeria and how it became a global phenomenon.

Afrobeats is a genre of music that originated in Nigeria and Ghana in the early 2000s.

The genre is a fusion of pop, Hiplife, Reggae, Dance hall, Amapiano and other genres with beats produced from West Africa.

Prominent Afrobeats artists include Wizkid, Burnaboy, Davido, Tems, Yemi Alade, and LAX, whose new songs and albums dominate international music charts.

Together with Dayo Adeneye, also known as D1, Mr Ogungbe hosted the music programme AIT Jamz, which aired on AIT in the late nineties (later becoming PrimeTime Jamz on NTA).

The duo are regarded as part of the pioneers of the Afrobeats movement in Nigeria.

Mr Ogungbe, the founder of the record label ‘Kennis Music’, whilst expressing his thoughts on Afrobeats movement at the moment, said, “Afrobeats is enjoying Global acceptance from Jakarta to Beijing. I don’t even want to mention London or New York. All those crazy parts of the world, Afrobeats is being heard, being celebrated, and they’re dancing to our songs at the crannies and wild corners of the world, which is a blessing.”

The music executive, who discovered The Remedies, Tony Tetuila, Sound Sultan, 2face Idibia and Oritsefemi, said the origin of Afrobeats dates back to the 2000s.


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